Pep Boys Initiative Logos

Pep Boys has internal initiatives and programs which require unique symbols that fit within the company's overall brand. The “Service Academy” is an onboarding program for new service technicians, ensuring they meet the standards of Pep Boys in regards to technical knowledge and craftsmanship. “Service Proud” is Pep Boys’ military appreciation and recruitment program which recognizes both associates and customers for their military service. “Customer C.A.R.E.” is a training program which instills best practices for customer-facing associates.

Previous Next